As you can see, this isn’t your normal Coke bottle.
In a partnership with designer Karl Laggerfield, Coca Cola has introduced a very chic and girly bottle design in hopes to reach a very small beverage target market – young women. Gatorade, energy drinks, soda- most of these are geared towards men (I’d only consider Starbucks to be targeted towards women. But that’s just one drink!)
Coke didn’t even have to do much- it’s still the same Coke we love and enjoy! (Though I am a Pepsi person myself) They just created a new design for it to be sold in, and BAM! New people to buy it.
This leaves the question; how can your business redesign some of its packaging? Add darker colors to make it more male-friendly? Or change the font to give a new vibe? (There is a difference between Courier, Georgia, and the kinda message they give.) Even renaming it can help reach a new target!
How will you use it?
How will you use it?
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