#6: GO GREEN

Image from gogreenliving.org

As much as I can't stand the noise of the new Sunchips bags (you know the kind!), I do give them credit for 'going green' with the biodegradables. They've followed the new trend of businesses becoming more environmentally friendly as people are starting to focus on the bad effects of emissions, chemicals, etc.






As a business, you should consider 'going green':
1) It's a great promotion in itself because of the issue's popularity
2) People will want to interact with you more because it shows your are responsible and it'll make them feel better (like the Prius drivers effect)
3) It'll create a good rep for you
4) I've also heard that you can (to some degree) get tax cuts and all that as well (but that is legal biz stuff- I just do marketing) Look into it though!






Imagine if a maid/cleaning company offered a "green clean" service? Or if you ran a promotion or contest trying to reduce your 'footprint'? Or even made lists of ways to 'go green' and gave them out to customers? How about using recyclable paper (which it already is, but putting the triangle logo can help!) for direct mail?
You can do alot with the idea!


Also, here's a link to a great article on Fast Company  : 10 Ways Your Business Can Go Green