Sunday, November 13, 2011

#9: Black Friday

I realize it's not a 'creative' idea, but it is one that alot of businesses suprisingly overlook! One of the best promotions during the holiday season is to participate in Black Friday!


But wait - the fun doesn't just stop at having major sales and discounts. There's alot more you can do than just that! Here are some of my ideas:


  • Hold a bag of crap sale (maybe during the later hours when it's slower? or even during rush)
  • make sales into little 'Happy Hours' where you can discount one type of product at a time
  • team up with local stores in your area and create a "Black Friday Survival Guide" to cross promote
  • create a gift giving survival guide with your store's  (or partner stores from above) merchandise
                    - call it the "SOS: Season of Savings"... well I think it's clever
  • start the sale at a very specific time (4:27am)
  • have "doorbuster" sales for popular items
  • COUNTDOWN - it makes it so much more dramatic
  • give out special passes to people during the month if they spend over a certain $$$$$$$
  • hold contests throughout the month (more posts to come later!)


Hope these helped!

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