#11: Improv Event

Think of an improv event as  "flash mob promotion" (without the dancing. unless you coreograph one). The whole point of it is to cause as scene [the good kind!] and get some buzz going around your community. It might take more effort to put together than say a flyer, but if you do it right, then it's a great way to get publicilty in your neighborhood. And for small businesses, that's good marketing.

Some points to remember are:
1. make sure it's legal (like trespassing and all that)
2. look for a busy area
3. timing is key
4. have it relate to your business!

I'm sure there's more depending on your business, but thats a very basic list.

Here's a few examples from Improv Everywhere (a NYC based group). There' not a marketing agency or anything, but they do a great job at improv events! You can use them for inspiration.
These are some of my favorites:

You can apply this to a biz sponsored movement

                                                 I love this one for the Salvation Army!

                                                      Great idea! And easy to put together, too!

       The basic idea is great if you own a formal wear store! Or any clothing, just make people wear it in ironic situations